IPTV is all about advanced technology, interactivity and flexibility. An end user can really experience a new way of looking at the television. Of course, the challenge will be whether anybody is interested in those things.

One important thing, I think every operator is missing in packaging of IPTV offer is bundling the channels by languages. Normally, operators offer something similar to basic, standard and premium packages that differ in the number of channels. Ideally, every end user would like to have the maximum number of channels it would like to view. But having the maximum channels would mean subscribing to the premium packages that are charged most.

In countries where we have large cosmopolitan cities, IPTV offers must be packaged by languages. This would hold true of countries in Asia, Middle East and some parts in the Europe. Usually the channels one would be interested in, is determined by the languages. So you might be interested in watching channels for which you understand the language in which it is aired. If IPTV service is packaged by languages, there are chances that users would be ready to pay more and the subscription would be more logical to them. For instance, if there is an Arab living in some country of Europe, he would prefer to subscribe to English and Arabic channels. Similarly a French person working in Middle East, would be interested in subscribing to French channels.

This way subscribers would get rid of those ‘unwanted’ channels that come by default with the subscription and unnecessarily inflate the package. Technically this could also bring in economies and the service provider would not be required to stream all the channels to each end user. The IPTV package would be based on the principle of VoD services, where you would be watching what you subscribe to.

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