Mobile phones and an individual have become inseparable. Leaving apart its dark sides, it is proving beneficial in several ways. For business people, it means optimization of time and for the general masses it means timely communication in case of emergencies.

India is facing many issues that make the lives of the people insecure. People across ages, religion, race and so on. We see extortions, kidnappings, rapes, eve teasing and other similar heinous crimes happening everyday across the country. Unfortunately, teenagers and kids are the ones targeted most of the times. It is not only that grown-ups can face some emergencies. Kids and teenagers are more prone to such risks.

In a routine day, youngsters are exposed to high risk timings like commuting to school and back, attending extra tuition classes, attending activity and sports clubs, hang out with friends, etc. At these occasions parents are not usually with their wards and the criminals often take advantage of such instances and commit crimes.

Legally anybody under 18 years of age cannot enter into a contract in India; hence cannot subscribe to mobile services. So what most of the parents do (who want to be extra cautious); they subscribe to a prepaid mobile service in their name for kids to use. This way they are always in touch with them and can be around them in shortest possible time when needed.

It is not necessary to say that this is not good. With kids exposed to so many threats in India, it is important that we have a system that keeps kids connected with their parents and the emergency service providers like police, so that they are able to contact them when required. It will not only help in getting rid of the habit of some parents who get a connection in their name to be used by the kids but will also be beneficial for the law abiding parents whose kids are equally important to them but do not want to go against law.

Then there are several mobile value added services like ringtone downloads, wallpaper downloads, etc. that mainly attracts kids and if remains unchecked can consume a lot of their pocket monies which is effectively borne by parents. If the mobile services are offered under parental control as is offered by several operators, like AT&T in US, parents can easily restrict the services and budget allocations per type of service.

To initiate the process we need to set in place regulations providing for such services where the subscription for kids will remain linked with their parent’s connection. Legally a parent will be the customer. Then there has to be a bouquet of services that could be offered for kids. Essentially these could be calling restricted numbers to be managed by parents, access to emergency numbers and a few value added services as may be thought by parents. So the TRAI must initiate process of consulting service providers and other stake holders about deciding the framework of such a service.

For service providers this will mean additional revenues, early capturing of customers as these kids would grow in the full fledged customers and a service that will be a service to the citizens of the nation. The early entrant into this space can also get some extra share of the pie by seeing some switching happening of the parent’s connections. On top of it there could be some new value added services like cartoons, comics and short stories through which service providers can stream in additional revenues.

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