By Faisal Kawoosa on April 24th, 2010
Samsung recently officially launched first full 3D TV in UK. Similarly other major vendors like Panasonic, LG and Mitsubishi have also started offering their 3D TV sets. Sony is expected in a couple of months from now and Sharp will come out by this year end. So 2010, should see 3D TV sets out in the market, though not at mass levels.
On the content side, apart from Japanese BS 11, which has been offering 3D broadcast since 2008, for couple of times a day; some other major broadcasters have announced their 3D plans and 2010, shall see more of the content available in three dimension. Of the majors include, Sky Sports 3D, Sky Movies 3D, MSG 3D, ESPN 3D, Sky 3D channel, etc.
Some of the channels started early 2010 and others are slated to be in the air by the end of this year. South Korean broadcaster, Korea Digital Satellite Broadcasting launched first in world 3D channel, SKY 3D. The channel has content of all genre like sports, documentaries, etc.
Also many major content providers and vendors like IMAX, Sony and Discovery have already announced their plans to launch a 24 hour channel by this year end. DirecTV and Panasonic also plan to launch 2 channels and 1 VOD channel with 3D content by end of 1H 2010.
All the above developments mean the kick start of 3D era for television. This will be a remarkable change in our perception about television. High Definition has already brought to us the ‘crystal clear’ content and 3D will definitely add a great value.
For the industry, it means a lot of opportunity all along the supply chain. But, at the begining, content will definitely be a bottleneck. The industry will need to adopt two directional strategy – creating new 3D content and converting the present 2D into 3D. So players like Adobe and Pinnacle have a great role to play in this segment.
Let’s see how the 3D eco-system evolves. This year it will be busy with creating the building blocks and probably by the end of 2011 and early 2012, we will be looking at some definite shape of the 3D TV eco-system. Happy 3D TV viewing!
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