The bugle for 15th General Lok Sabha elections has already been blown. Political parties have started coming back to people with their ‘what they did’, ‘what others did not do’ and ‘what they will do’. Campaigning is one of the critical elements of electioneering and in India it plays a vital role in the final [...]

The end products for market research, reports have become soft – they are not now printed, except for those still conservative formal researchers. Many market research groups, small ones like ours, prefer to deliver output in soft copies as it saves a lot on printing, shipment and helps to keep the reports interactive. There is [...]

Market research has almost become paperless. By using simple technology solutions (although making them is not easy) market researchers worldwide have been able to put in research in a very cost effective manner besides squeezing the time schedules. A lot of tools help market researchers in the analysis part of the research making the post [...]