But as the broadband speeds are shooting up and the network is becoming more reliable world over, it is becoming possible to push high bandwidth consuming services like video with ease. With the existing broadband setup and now the super broadband networks being tried, video services over the public Internet is a reality with acceptable levels of QoS.

So which is the more yielding platform for the content providers and distributors? Is it still the TV? Well there seems to be paradigm shift. Some services over the public Internet have already become hot like Netflix and Comcast’s VoD over Internet. As per some industry figures, Netflix had 130 million views in January 2010. Similarly, Comcast’s On Demand service revenues were close to a billion dollars for 2009, and with the extension of service over the Internet, they are expecting a remarkable surge in it.

Seeing this growth and development in the market, the world’s largest retailer Wal-Mart also expressed its interest in the segment after acquisition of Vudu (online video streaming company).

Earlier trends in the industry also indicated that video is the next big happening over the Internet and now we are getting signs of On Demand video also getting its chunk. These signs clearly show that ISPs can scale their network not only in capacity but also in services and increase their ARPU coupled with reduction in fixed costs. Its a two way economy for ISPs.

Definitely trends like this is showing that ISPs are day-on-day becoming key influencers of the industry and what can really differentiate any communications service provider is to have the ability of offering and owning the IP network.

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I was thinking long time back, that why can’t we have a single page that is linked to all our pages we visit. Something sort of a diary, where we can have daily, weekly or monthly views that would have the links to websites that we need to visit on such frequencies. Now this is not technically that difficult and we can essentially have it in two ways. One we can convert our desktop to a webpage that can be designed the way we want. But that could, rather will definitely make our laptops very slow over the passage of time and if by any change we are offline, it will give that odd page over the desktop.

So why not to have it over a website itself. What if a service comes up where we register our account and request for a specific design as per our needs and have the web desktop available. With java and php programming it is actually possible to have one such web page as per our own desire. But yes we will have to bear with the ads that definitely such a service provider will be displaying.

We have i-google services available but that is not flexible enough. We can have very limited number of applications over our desktop. So let us see if someone else takes the initiative or may be KRG will like to venture this out soon. At least we will definitely have some people soon using it, I know that for sure.

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Apart from letting our friends know, we are creating pages and content for the service provider. The service provider fills the rest of the spaces with advertisements and makes millions. In media and entertainment industry, content provider always gets its chunk of revenue, but this is the only exception to the industry.

It won’t be fair to ask facebook or any other social networking site to share the revenues in large amounts; main share should be theirs. After all, they own the platform, the application and other rights. But each user must get some credit on pro-rata basis.

If a user has a large number of friends and results in a couple of thousand views per day, (s)he must be definitely rewarded. There could be some threshold for users qualifying the revenue sharing program, like minimum number of users, activeness, page views a day, etc. This would ensure that the service provider is sharing revenues only with real potential content generators and could motivate others to follow the pursuit.

Another such service is Youtube. They are also making money through the content shared by users like you and me. So why should not be we getting some share of the revenue they earn.

Though it might be too early to say, but if the trend remains like this, we could have the service fragmented and see many small or individual users coming up with their own websites for sharing their content. When one can have a sharing website ready in just a matter of few days using lot many open source platforms available and the website hosting is not a costly affair anymore, why shouldn’t we expect this in future. Of course, the transporting tool – broadband is at the finger tips of all.

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We can also mix alpha numeric to create complex passwords and even have more characters for making it a bit tough for hackers and crackers to break into the private area. But, all this does not make it fool proof.

Biometrics must be used in securing these services. Whether, we use the finger print recognition or iris matching techniques that could be decided after examining financial implications and the affordability by the end user. Another factor that would determine this would be which technique would enable more and more users subscribing to this service.

Well there have been some attempts before of integrating Biometrics with eservice (for emails) by Precise Biometrics, this has not scaled up. The main reason could be very few users were using touch screens or Biometrics enabled devices. With Windows 7 rolling in to the market in 2010, touch screen will reach new heights in computer world. After mobiles welcomed touch screen in 2008 and 2009, 2010 would be witnessing fair penetration of touch screen in the PC segment.

For iris recognition enabled e-services, the market is ripe even at this moment, within web cameras integration becoming standard feature for most of the laptops. But, if we want to have fingerprint based eservices, touch screen will definitely be a driving factor and for that a solution coming from a software vendor like Microsoft can be a major leap. It could really commoditise the technology.

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I think this had relevance to some extent in the back days. The Internet was not widely available. Even if it was there, it was not a broadband and downloading programs was not an existing concept. People would usually get free softwares through references. In such a scenario, it was true that the PC users would go by the softwares that were with the operating systems. So Internet Explorer, Media Player, etc. enjoyed the market leadership for just sitting in the machine along with the OS.

But now the scenario is completely different. Everywhere, machines are live and connected. People can download and install whatever software they wish including other browsers like Firefox, Safari, Opera and Chrome. Similarly one can use Real Media or Jet Audio for playing multimedia content instead of Windows Media player. I really believe in this scenario when almost every machine is part of the Internet, Microsoft cannot be blamed for not giving a fair chance to its competitors. Take my example. I have been comfortable with Firefox rather IE, particularly after IE7 and at the same time changed a couple of machines since then. The moment I would get the machine, I would first download and install Firefox on my machine. For the past two machines I owned, I have never used IE. So how come did Microsoft not give a fair chance to its competitor like Mozilla of earning market share.

I think this issue was valid only if Microsoft would block installation or downloading of competitor products. This issue has not been heard of, since long time but people have raised fingers at Microsoft and even it had to pay huge fines or penalties which were unjustifiable, I believe.

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The application is used by over 400 million registered users. The most recent update (Version 4) has made some interesting makeover apparently projecting video calling. Although, there are no authentic figures about how many of these do actually use paid services of Skype, but it is evident that a nominal percentage actually pays for any of Skype’s services.

Not sure, how long the company will sustain this model and if it makes all the services paid; will that be acceptable as there are many other clients offering free PC to PC service. To boost up the revenues, Skype must try out with the ad based model. Skype has two potential streams for revenue through advertisements. One could be the banner and display advertisements that could be used in the windows of the client. Another slot that Skype could try with advertisements is the time from initiating a call till the connection is established (the ringing period). I have observed it takes a minimum of 30 seconds to establish a call and this time can be used for voice ads by Skype. Though the advertising must be for free services only i.e. PC to PC calling.

With the speculations going around that Skype founders are repurchasing it, hope they boost the revenues with the introduction of advertising. Till then enjoy free Skyping.

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This is a more promising source of income as there are probably more chances of people searching for something rather than clicking advertisements through Google Adsense. But, now comes the issue. Google is offering toolbar for all the browsers and with some there are search boxes embedded in the browsers. In Google chrome, you can just search in the address bar. With the options for searching available outside the website you are visiting and these search boxes are prominent, there is every chance that the visitor will end up searching through either toolbar or the search box with the browser.

Not sure whether these browser owners are getting some share from the searches made through these embedded search boxes, but it is eating up possible revenue for a website owner.

For explanation, I have taken an example of a website that has a Google powered search box and at the same time the browser also has Google powered embedded search box. I cannot judge which of these is better positioned, but definitely the one embedded in the browser has better chances of being used by the visitor for searching anything. This really minimizes the revenue potential for the website owners.

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By now everybody agrees that mobility is the future in communications. So all the futuristic solutions will have mobility component. Somehow, vendors are trying to have more of speed to have rich content applications over the wireless networks. For an end-user it will be immaterial how it gets it. They should be able to use these applications over their wireless devices.

Right now we are at a cross road. Whether to go with LTE or WiMAX? I say both will co-exist. The selection of the option will be determined by who is selecting. If it is a cellular operator, definitely they will go for LTE or at least advocate for it. On the other hand, if it is a data operator like as ISP, it will prefer WiMAX. After all, both want a wireless alternative that kind of extends their present learning curves.

Clearwire, the largest WiFi access point network owner in the world, recently set up a WiMAX innovation network at Silicon Valley to help developers build applications in real time over the network. There are three major communications companies that have supported the network – Cisco, Google and Intel. Of these Intel has been since banking upon WiMAX and developed a chip for it. Google is perhaps looking at WiMAX to develop its own broadband network to bypass the intermediaries. Equally this is attracting Cisco. Cisco has not a presence a mobile market. It has little or no solutions for GSM or other mobile networks. But it also wants to have its presence in the mobile market at wide area level. At homes, it already dominates the WiFi market with gateways and routers and modems. To expand this presence in a broader perspective, WiMAX suits it very well. In fact some of the experts in the industry believe WiFi-WiMAX convergence would be the final answer – with WiFi taking care under the roof and WiMAX being the channel outside. In that scenario, Cisco will be able to deliver end to end and supporting this initiative from Clearwire is definitely a step in this direction.

It will be interesting to see, whether WiMAX dominates or the LTE. I will not say who will win. Both will coexist. But we need to check whether mobility will have the lead or enabling data. For sure, we will see other traditionally data vendors polarising towards the WiMAX and it should be like that. Makes sense!

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The real value addition to the Internet is provided by the content developers or the service providers. Otherwise what ISPs offer is a dumb service. It is like getting a mobile service that cannot allow you to make calls or text someone. In the Value chain theory, upon which VAT is also based, each value addition attracts price. So why not the content generators? Why cannot Reuters, CNN or Facebook seek their share from the ISPs? Today, we have some of the mature web traffic analyzers and it will not be a difficult thing to estimate what is accessed most by the users of a particular ISP.

Based on this data, the content generators could seek share from the revenue that ISPs charge to the end users. This way we could say goodbye to the ad supported model upon which most of the Internet sites are sustaining. Internet is a heavily ad supported sector and with the companies cutting their costs due to the slowdown – primary being the marketing and advertising costs – the brunt will be faced by the website owners as they will definitely see declining advertisement revenues. Making the content paid will be a tough thing for surfers to accept. That could be a real disaster. This is the kind of mindset users have developed over the years and doing an entirely new experiment with the end users is not feasible.

The other way of increasing revenues for ISPs is getting into the VAS business and the value additions could be of the types that its customers are using. But being perceived equivalent of any stalwart will not be easy for them. They could perhaps look for strategic partnerships or work on profit sharing models. ISPs could develop their own email and VoIP services; many of them have it even today. But the content is owned and generated by third parties.

Without content the dumb www is nothing that ISPs offer and unless they do it, the content and the services available are inaccessible. So it is a symbiotic relationship that needs to be formalised at earliest and everything needs to be set right. Otherwise ISPs will feel these websites earning a lot because of them and they are charging few dollars from the users and the content generators will feel that they are the real drivers of Internet and only because of them, Internet is being used.

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Sharing your own pictures, videos or writing a scrap to someone you know over a social networking site will most probably harm nobody. The professionally owned websites also know their business very well. The owners of these websites fully observe the conventions of publishing content. They know what to publish and what not. They also know what kind of disclaimers are to be kept for specific types of content.

With the popularity of CMS and blogging platforms, there has been a mushroom growth of bloggers and wiki type websites. This has revolutionised the usage of Internet and there are billions of words, audio files and video files that have become available to the world population. Perhaps the dream, that the inventors of Internet had seen of enabling as much information as possible became a reality only through these tools.

There is one more dimension to this great thing happening. There is no proper forum authenticating the contents of these websites. Not only for these blogs, we need to have an eye on what websites are saying and doing about. There are websites of terrorist organisations, rebel groups, anti-national and anti-social amalgams, websites of miscreants, etc. Besides there are websites spreading hatred among people on the basis of religion, nationality and other such demographic factors. Then there must be websites spreading sexist literature. I do not want to provide examples, as it needs some more web search and might annoy fellow website owners. But there are plenty of these websites available. Understood, Internet is the easy way of connecting people all over the world and it is the best way of expression. At the same time, we need to be very cautious with what is available over it.

It is high time that a content authentication or content regulatory body is constituted with presence in each country. It is not censoring the media, but we need to be responsible. Let us not spread fire, but spread knowledge and information. The content authenticating body must have specific guidelines about the subjects allowed over Internet and the authentication mechanism for the content available over a website. The body must have subject experts who would validate the contents. Only after the contents are validated, the website would go public. Each website would be given a logo or some mark certifying that the content is authentic or if we are able to make the Internet secure, no browser or ISP would allow websites without such authentication. Otherwise we are letting Internet spread whatever comes to mind of anybody and everybody. Let everybody enjoy the freedom of expression but express responsibly. Otherwise wrong information could be the source of knowledge for our youngsters. And you all will agree, wrong information is no information. It is dangerous than uninformed.

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