By Faisal Kawoosa on February 20th, 2009
iPhone did genuinely good for Apple. After mac books and ipods, this was yet another marvel from Apple that laid a mark on the industry as a whole. No doubt, Apple made money and is making money from iPhones, the industry owes a lot to the phone as well.
iPhone gave the mobile industry the ‘touch’ experience that could never make a remarkable entry in to the industry before. Although there were some handsets – particularly PDAs that offered touch screen interface, they never became so popular that people really got crazy after them. In the grey market, where iPhone was not introduced officially people paid every around $100 for cracking the lock to use this device over unauthorized networks.
Operators also tried striking deals with Apple to offer iPhone to their subscribers. Still, there are operators trying to get iPhone over their networks.
After the introduction of iPhone, nobody can deny that other vendors of mobile handsets rather communication handsets, started realizing the need for touch features in handsets to ensure their presence in this market and be able to draw their pie.
After Apple, HTC, Samsung, LG, Sony Ericsson and now Nokia all have shown their touch enabled handsets and except for Nokia’s N97 all are available in the market. Nokia is making this available by the end of first half of 2009. Surely, the sales will be affected due to the overall decrease in the expected revenues in the mobile market, but the touch functionality is going to give help the mobile vendors to keep up their revenue levels.
This touch experience is also extending in to the PC market as Windows 7 (Microsoft’s new baby) has the touch screen capabilities. So in 2010 we can expect this trend intruding in the PC and Laptop markets.
With all these contributions that Apple did by introducing iPhone, it is missing the point somehow. Comparing the options now available in the market, iPhone lacks lot many features that have now become inherent to mobile handsets. For reference, it misses the WiFi connectivity and a high resolution camera. Until 2007, there was still a clear distinction between a business and multimedia phone. But since 2008, we are seeing multimedia making an entry in to the business space as well. Even multimedia phones are capable of holding all those applications that are required in a business scenario and on top of it, they have the multimedia applications too.
Apple must definitely look at the surroundings and launch another version for its iPhone that will compete with the competitors’ offerings. Otherwise, it is definitely going to score low on the preference scale of users.
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